← Blog
4 minutes
March 15, 2023

Off the UA beaten tracks in 2023

UA managers on the look out to find the best way to get users 👀

We know what works - or doesn’t. But what’s coming in the next few years? What could make a difference for your UA strategy and will help you stay ahead of trends to meet your users? And we mean the good users; the ones ready to spend maximum 💵💵💵💵💵

Here are a few up-coming trends that could really make a difference for your 2023 UA strategy ♟

1. Augmented Reality Advertising - Is this real life?

AR involves overlaying digital content on the real world, creating an immersive and interactive experience for users. AR advertising can be used to showcase products or services, provide interactive tutorials, and create branded experiences that resonate with users. It can require a lot more technical know-how and time to develop such ads but it could change the way your users view your app and approach to in-app experience, making them wanting to download your app. Check out what Snapchat Ads offers. Try out a pair of Dior sneakers from the comfort of your couch with AR.

The future of UA.

2. Influencer Marketing - Is success measurable?

Debatable question. Some might argue this falls under Brand Awareness on the basis that it is difficult to track KPIs and conversions. But there are ways to measure the impact of a partnership with an influencer - promotion codes, targeting only one specific product and comparing sales before vs after, tracked links etc…

It could really be the best of both worlds, awareness and UA - if you can find the right influencer that will make the downloads pour.

There are several Saas platforms available that can help streamline the process and maximize the results of your campaigns. AspireIQ, Upfluence, CreatorIQ, Shopmyinfluence… these platforms offer a range of tools to help manage your campaigns with influencer discovery, campaign management, and performance tracking, ROI measurement…

Although, this would always greatly depend on a number of factors, industry benchmarks suggest that the average ROI for influencer marketing campaigns can range from $5.20 to $18.00 for every dollar spent.

Selecting the right profile, agreeing on the right fee, targeting the right audience etc… can help you make the most out of your campaigns and find what works for your app in the sexy and cruel world of influencers 💄

3. Voice Search Optimization: Sweet talk your app

In 2022, sales from voice-search-related content were expected to reach a value of $40 billion, 50% of customers were expected to use voice-based shopping and this trend is expected to continue in 2023. With the rise of voice-enabled devices such as smart speakers and virtual assistants, businesses are increasingly focusing on voice search optimization to improve their visibility in voice search results. You can optimize your apps for voice search to attract new customers and start thinking of a Paid Voice Search strategy.

There are a number of platforms that can help you take on this big job: Algolia or Yex.

Algolia and Yex are Saas platforms, Algolia uses natural language processing (NLP) and machine learning algorithms to understand and interpret user queries, providing relevant results for voice searches while Yex uses a proprietary technology called "Answers" to provide accurate and relevant answers to voice search queries.

4. Smart Tvs are the way to go

Smart TVs have become a key platform for advertisers looking to reach their target audience. Their large screens Smart provide a better canvas to showcase your ads. You can create more visually impactful ads that can capture the viewer’s attention and make a lasting impression.  🌄

Smart TVs are equipped with advanced technology that allows advertisers to target their ads to specific audiences. This technology can use data such as viewing habits, demographics, and geographic location to serve ads to the right people at the right time. This means that you can create more effective campaigns that reach your target audience.

Smart TVs also allow viewers to multitask while watching TV. This means that they can access other apps or browse the internet while still watching their favorite show. You can take advantage of this by creating ads that are designed to be viewed while the viewer is multitasking. This can help ensure that their message is seen by a larger audience.

Tips for Creating Successful Smart TV Ads

  1. Use Targeted Messaging: Smart TVs offer advanced targeting capabilities, so make sure to take advantage of this by tailoring your messaging to specific audiences. Use data such as viewing habits and demographics to create ads that resonate with your target audience.
  2. Take Advantage of Interactive Features: Smart TVs offer a range of interactive features, such as clickable links and buttons. Use these features to engage viewers and encourage them to take action.
  3. Optimize for Viewing Habits: Smart TVs are often used for streaming services, so make sure that your ads are optimized for this type of viewing. Consider the length of the ad and the pacing to ensure that it fits in with the viewing experience.
  4. Test and Refine: As with any advertising campaign, it's important to test and refine your smart TV ads to ensure that they are effective. Monitor your results and adjust your campaigns accordingly.
Example of ads on smart TV

The UA world is a tricky one to navigate and exploring the beaten paths 🐅🌴 can help you stay ahead of the competition!

Looking at trends, staying smart and on your feet will enable a super powerful UA manager 💪 to attract all these new users everyone is chasing 🏃🏾♀️

You want peace? Prepare for (UA) war, let it be your UA motto for 2023 🐗

And if you ever feel like needing a little bit of help; reach out to Tempr Growth Team!

Our team of experts will guide you through the best possible UA strategy, manage your campaigns on the right channels for your app and maximize your revenue thanks to our exclusive prediction & automation technology.

Justine Fleureux
Marketing & Happiness Manager at Tempr.

Ready to take UA to the next level?

Predict the future of your advertising returns
Operate in different marketing channels at the same time
Scale around the clock with automation

Read next