Mobile marketers are facing increased competition not only from competitors but also from shrinking budgets. According to the latest studies conducted, marketing budgets have dropped to 6.4 percent of company revenue, which is down by 11 percent from last year.
Add to that the lack of user data available with the rise of privacy concerns, user acquisition managers have faced massive difficulties in targeting the right set of customers and optimizing their campaigns accordingly lately.
A prediction tool, which is widely touted to be the future of user acquisition, can solve this problem if they are used in the user acquisition process by mobile marketers.
How do Prediction tools work
Prediction tools use artificial intelligence (AI) and machine learning (ML) techniques to identify the likelihood of future outcomes based on historical data. The key development here is that it produces useful insights that marketers can use to deliver tangible business value like delivering a higher return on ad spend, faster.
Below is a diagram of how prediction works and how it can help you devise your ad strategy.
How does Prediction help UA
Predictive marketing helps mobile app marketers to run successful ad campaigns with less risk and an appropriate idea of future returns. With the help of such tools, UA managers can make learned decisions on campaign parameters and creative assets across all marketing channels and allocate the funds accordingly. The end goal is to increase returns on ad spend (ROAS) and decrease advertising costs.
And, as a user acquisition manager, you can achieve the same with the help of Tempr.
The platform combines its AI technology with APIs, which aggregate and pull data from clients’ mobile advertising partners, to develop highly accurate revenue predictions.
These predictions help advertisers optimize their budgets, bids, and creatives for their connected partners. They can all be pushed directly into the various marketing channels with the click of a button, thus, eliminating manual processes.
Tempr. helps in:
- Predicting your ROAS D7, CPE D7.
- Recommending the optimal media mix across your channels.
- Implementing optimizations in one click.
Not only that, with Tempr., UA experts can also automate the whole process with the click of a button and apply all the recommendations across all your marketing channels, thus saving time and the chances of human errors.
Does that sound interesting? Then sign up for a free 14-day trial and try Tempr.’s technology out firsthand to see how it can elevate your marketing efforts to the next level and increase your revenues.