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September 15, 2021

UA's 2021 hottest news: Tempr. is live & the Beta is on

In 2016 Julie Harriau, Cloé Dana, Chloé Perrin, and Othmane Bana launched Dreamin, a mobile marketing agency specializing in app growth. Working closely with a lot of international app developers and UA specialists, they identified along the years the need for a tool automating and maximizing app growth in the UA industry. Willing to fill this gap, they had the exciting idea of conceiving a technology able to predict ROAS (Return On Ad Spend) for each campaign. They strengthened their team with engineers, data scientists, and data analysts and started secretly working on this project at the end of 2019.

The project has always been driven by technology, innovation, ethics, and teamwork. This power in creating new and more powerful algorithms should change UA for the best, highlighting problem-solving and customer orientation.

After a year and a half of great teamwork, the very first version of the website was launched on the 28th of June 2021, ready to onboard app developers in the Beta Tester Program.

The first prediction and automation technology that helps mobile marketers earn more, faster

Tempr. logo

There are quite many other SaaS providing UA campaign optimization. The main difference is that Tempr. recommends optimization based on predictions of returns. It also enables to maximize growth and lower manual-linked risks by automating those optimizations.

Prediction

Tempr. forecasts results and recommends the ideal budget, bid, and creative combination to obtain the best predicted D7 ROAS. This helps revenues increase by at least 10%.

How does it work?

Tempr. processes and analyses the historical data and identifies very precisely short-term and mid-term patterns. Based on that, Tempr.'s AI prediction algorithms forecast the future performances on:

  • The current trends of the ad investments
  • Hundreds of scenarios of optimizations to find the perfect ones

Automation

Some aspects of UA can be really time-consuming. To increase efficiency as much as possible and lower the risks liked to manual processes, bid, budget, status, and creative optimizations can be automated on Tempr. - on every level and across all channels.

How does it work?

  • Setting up strict rules enables Tempr. to make the changes automatically when the conditions are met
  • The rules can be set up on any data of your choice - even on predicted data in order to help you maximize your time & your performances
  • Tempr. recommends optimizations whenever they are needed - those can be chosen and go live with one click.

Data-centralization

Because data is key in business, Tempr. ensures the best aggregation of your data thanks to a very smooth integration process. No time lost from your end & centralized data into smart and visual dashboards as a result.

How does it work?

Tempr. aggregates the information from several sources:

  • The MMP
  • The marketing channels on which you are running campaigns
  • Own servers or BI if needed for any extra data (coming soon).

Beta already trusted by top app developers

Tempr. might be new but so is not the team behind: with over 10 years of experience in mobile marketing, the market is well-known by the Tempr. family.

Tempr. is created for clients and partners but also with them, just like a team. Already, we're very happy to count several big players in our Beta Tester Program.

A strong and growing team of UA innovators

We couldn't do magic without an amazing team. These past months have been really exciting: as Tempr. grows so does the team. Today we're very happy to count 20+ people in the Tempr. family. You can find us in Paris, London, Miami, Dubaï, Beijing... The product is our common project but the key behind any success is always the team behind it.

Here is a little preview: you can connect with us on LinkedIn, we always love a good chat. Meet Cloé - CEO, Guénolé - COO, and Julie - CRO. 

Meet the team reunited in Paris

Many of our team members are working remotely in various parts of the world. With Covid-19 sanitary restrictions and travels bans, we hadn't had the chance to gather everyone together - until the end of August when we were finally able to organize a team-building week in our Parisian office. The occasion for everyone to meet and get to know each other 🤩

Is Tempr. something for you?

We believe predictions are the new foundation for UA operations and that is why we created Tempr. Our AI-driven technology is specifically designed for UA Teams, UA Managers, and UA Specialists to help them realize the full potential of their UA operations while maximizing their returns.

Do you want to see some UA magic? You can request a demo here. Want to read some cool news? Sign up for our newsletter here.

Mathilda Sauer
Marketing Manager and Happiness Officer at Tempr.

Ready to take UA to the next level?

Predict the future of your advertising returns
Operate in different channels at the same time
Scale around the clock with automation

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